Patrick Poon

31 papers and 622 indexed citations i.

Patrick Poon has authored 31 papers that have received a total of 622 indexed citations. This includes 19 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (4 papers). Patrick Poon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (14 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in China, Hong Kong and United States. Patrick Poon's co-authors include Gerald Albaum, Felicitas Evangelista, Lianxi Zhou, Chunling Yu and Shantha Liyanage and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.