Outi Niininen

16 papers and 510 indexed citations i.

About

Outi Niininen is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management and Marketing. According to data from OpenAlex, Outi Niininen has authored 16 papers receiving a total of 510 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. Recurrent topics in Outi Niininen’s work include Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Outi Niininen is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Outi Niininen collaborates with scholars based in Australia, United Kingdom and Finland. Outi Niininen's co-authors include Michael Riley, Stephen Singaraju, Edith Szivás, Gillian Sullivan Mort, Quan Nguyen, Roger March, Dimitrios Buhalis, David Airey, Teck‐Yong Eng and Michael Riley and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management.

In The Last Decade

Co-authorship network of co-authors of Outi Niininen i

Fields of papers citing papers by Outi Niininen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Outi Niininen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Outi Niininen. The network helps show where Outi Niininen may publish in the future.

Countries citing papers authored by Outi Niininen

Since Specialization
Citations

This map shows the geographic impact of Outi Niininen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Outi Niininen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Outi Niininen more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025