Norman Peng

About

Norman Peng is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Norman Peng has authored 49 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 25 papers in Sociology and Political Science and 14 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Norman Peng’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (13 papers). Norman Peng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (13 papers). Norman Peng collaborates with scholars based in United Kingdom, Taiwan and China. Norman Peng's co-authors include Annie Chen, Kuang‐Peng Hung, Chris Hackley, Jehn‐Yih Wong and Bradley R. Barnes and has published in prestigious journals such as Journal of the Academy of Marketing Science, Annals of Tourism Research and Sustainability.

In The Last Decade

Fields of papers citing papers by Norman Peng

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Norman Peng. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Norman Peng may publish in the future.

Countries citing papers authored by Norman Peng

Since Specialization

Citations

This map shows the geographic impact of Norman Peng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norman Peng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norman Peng more than expected).

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