Nik Mohd Hazrul Nik Hashim

29 papers and 452 indexed citations i.

Nik Mohd Hazrul Nik Hashim has authored 29 papers that have received a total of 452 indexed citations. This includes 11 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers). Nik Mohd Hazrul Nik Hashim is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Malaysia, Indonesia and Australia. Nik Mohd Hazrul Nik Hashim's co-authors include Mohammad Enamul Hoque, Syed Shah Alam, Nor Asiah Omar, S.K. Kamarudin and Norjaya Mohd Yasin and has published in prestigious journals such as Renewable and Sustainable Energy Reviews, International Journal of Hydrogen Energy and Journal of Retailing and Consumer Services.