Nico Wiegand

22 papers and 585 indexed citations i.

About

Nico Wiegand is a scholar working on Marketing, Sociology and Political Science and Surgery. According to data from OpenAlex, Nico Wiegand has authored 22 papers receiving a total of 585 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Surgery. Recurrent topics in Nico Wiegand’s work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Platforms and Economics (5 papers). Nico Wiegand is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Platforms and Economics (5 papers). Nico Wiegand collaborates with scholars based in Germany, Switzerland and The Netherlands. Nico Wiegand's co-authors include Werner Reinartz, Michael Fried, Peter Bauerfeind, Stephan M. Wildi and Monika Imschloß and has published in prestigious journals such as Journal of Marketing, The American Journal of Gastroenterology and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Nico Wiegand

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Nico Wiegand. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Nico Wiegand may publish in the future.

Countries citing papers authored by Nico Wiegand

Since Specialization
Citations

This map shows the geographic impact of Nico Wiegand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nico Wiegand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nico Wiegand more than expected).

Rankless by CCL
2025