Nancy L. Cassill

About

Nancy L. Cassill is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Nancy L. Cassill has authored 39 papers receiving a total of 396 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 15 papers in Strategy and Management and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Nancy L. Cassill’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (10 papers) and Customer Service Quality and Loyalty (7 papers). Nancy L. Cassill is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Retail Behavior Studies (10 papers) and Customer Service Quality and Loyalty (7 papers). Nancy L. Cassill collaborates with scholars based in United States, Türkiye and China. Nancy L. Cassill's co-authors include William Oxenham, Jane Boyd Thomas, Nicholas C. Williamson, Michelle R. Jones and Doris H. Kincade and has published in prestigious journals such as Marketing Intelligence & Planning, Journal of Fashion Marketing and Management and Journal of the Textile Institute.

In The Last Decade

Fields of papers citing papers by Nancy L. Cassill

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Nancy L. Cassill. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Nancy L. Cassill may publish in the future.

Countries citing papers authored by Nancy L. Cassill

Since Specialization

Citations

This map shows the geographic impact of Nancy L. Cassill's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy L. Cassill with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy L. Cassill more than expected).

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