N.A. Rajagopal

141 papers and 934 indexed citations i.

N.A. Rajagopal has authored 141 papers that have received a total of 934 indexed citations. This includes 63 papers in Marketing, 41 papers in Organizational Behavior and Human Resource Management and 26 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (40 papers), Consumer Retail Behavior Studies (36 papers) and Customer Service Quality and Loyalty (35 papers). N.A. Rajagopal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Consumer Retail Behavior Studies (36 papers) and Customer Service Quality and Loyalty (35 papers) and collaborates with scholars based in Mexico, India and United States. N.A. Rajagopal's co-authors include Ram Kumar Mishra, Walter Desmet, Sharath K Rao, Rakesh Biswas and Z.A. Ansari and has published in prestigious journals such as Circulation, Journal of the Operational Research Society and Management Decision.