Michela C. Mason

41 papers and 776 indexed citations i.

Michela C. Mason has authored 41 papers that have received a total of 776 indexed citations. This includes 19 papers in Marketing, 18 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Sport and Mega-Event Impacts (9 papers) and Customer Service Quality and Loyalty (7 papers). Michela C. Mason is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Sport and Mega-Event Impacts (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Italy, France and Egypt. Michela C. Mason's co-authors include Francesco Raggiotto, Adriano Paggiaro, Daniele Scarpi, Maria Rosaria Napolitano and Roberto Grandinetti and has published in prestigious journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.