Michael W. Obal
Impact in
- Marketing top 5%
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Technology Adoption and User Behaviour 9
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- Innovation and Knowledge Management 8
- Corporate Identity and Reputation 3
- Co-authors
- Todd A. Morgan (8 shared papers)Werner H. Kunz (2 shared papers)Richard A. Lancioni (1 shared paper)Sergey Alexander Anokhin (1 shared paper)Tao Gao (1 shared paper)Yi Yang (2 shared papers)George Joseph (1 shared paper)Rangapriya Priya Kannan‐Narasimhan (1 shared paper)
- Journals
- Industrial Marketing Management (5 papers)International Journal of Innovation Management (3 papers)Journal of Business Research (2 papers)Research-Technology Management (2 papers)IEEE Engineering Management Review (1 paper)
- Partner nations
- United StatesUnited KingdomThailand
In The Last Decade
Michael W. Obal
25 papers receiving 653 citations
Peers
Comparison fields: 5 of 70
- Marketing 196
- Information Systems and Management 129
- Strategy and Management 268
- Business and International Management 34
- Organizational Behavior and Human Resource Management 129
Countries citing papers authored by Michael W. Obal
This map shows the geographic impact of Michael W. Obal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael W. Obal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael W. Obal more than expected).
Fields of papers citing papers by Michael W. Obal
This network shows the impact of papers produced by Michael W. Obal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael W. Obal. The network helps show where Michael W. Obal may publish in the future.
Co-authors
The 18 scholars most cited alongside Michael W. Obal, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 101 | |
| 2 | 2013 | 91 | |
| 3 | 2017 | 77 | |
| 4 | 2013 | 67 | |
| 5 | 2013 | 57 | |
| 6 | 2020 | 53 | |
| 7 | 2018 | 44 | |
| 8 | Integrating sustainability into new product development: The role of organizational leadership and culture | 2020 | 31 |
| 9 | 2015 | 29 | |
| 10 | 2016 | 23 | |
| 11 | 2019 | 22 | |
| 12 | 2021 | 21 | |
| 13 | 2018 | 13 | |
| 14 | 2017 | 13 | |
| 15 | 2019 | 9 | |
| 16 | 2019 | 7 | |
| 17 | 2017 | 7 | |
| 18 | 2023 | 6 | |
| 19 | 2024 | 3 | |
| 20 | 2013 | 2 |
About Michael W. Obal
Michael W. Obal is a scholar working on Information Systems and Management, Strategy and Management, Marketing, Organizational Behavior and Human Resource Management and Management Science and Operations Research, having authored 31 papers that have together received 683 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers), Innovation and Knowledge Management (8 papers), Customer Service Quality and Loyalty (8 papers), Innovation Diffusion and Forecasting (8 papers), Service and Product Innovation (3 papers), Corporate Identity and Reputation (3 papers) and Open Source Software Innovations (3 papers). The work is most often cited by research in Marketing (196 citations), Information Systems and Management (129 citations), Strategy and Management (268 citations), Business and International Management (34 citations) and Organizational Behavior and Human Resource Management (129 citations). Michael W. Obal has collaborated with scholars based in United States, United Kingdom and Thailand. Frequent co-authors include Todd A. Morgan, Werner H. Kunz, Richard A. Lancioni, Sergey Alexander Anokhin, Tao Gao, Yi Yang, George Joseph, Rangapriya Priya Kannan‐Narasimhan, Robert D. Jewell and Ellen F. Thomas. Their work appears in journals such as Industrial Marketing Management, International Journal of Innovation Management, Journal of Business Research, Research-Technology Management and IEEE Engineering Management Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.