Michael Parent

41 papers and 1.7k indexed citations i.

Michael Parent has authored 41 papers that have received a total of 1.7k indexed citations. This includes 17 papers in Sociology and Political Science, 12 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Michael Parent is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Canada, United States and Sweden. Michael Parent's co-authors include Leyland Pitt, Pierre Berthon, R. Brent Gallupe, Colin D. Campbell and Anjali Bal and has published in prestigious journals such as Journal of Medical Internet Research, Information & Management and California Management Review.