Michael Houston

About

Michael Houston is a scholar working on Marketing, Cognitive Neuroscience and Sociology and Political Science. According to data from OpenAlex, Michael Houston has authored 65 papers receiving a total of 3.7k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 20 papers in Cognitive Neuroscience and 13 papers in Sociology and Political Science. Recurrent topics in Michael Houston’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Muscle activation and electromyography studies (10 papers) and Digital Marketing and Social Media (9 papers). Michael Houston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Muscle activation and electromyography studies (10 papers) and Digital Marketing and Social Media (9 papers). Michael Houston collaborates with scholars based in United States, China and United Kingdom. Michael Houston's co-authors include Terry L. Childers, Susan E. Heckler, Yingchun Zhang, Ruth Ann Smith and Yunyuan Gao and has published in prestigious journals such as Journal of Marketing, Journal of Neurophysiology and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Michael Houston

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Michael Houston. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Michael Houston may publish in the future.

Countries citing papers authored by Michael Houston

Since Specialization

Citations

This map shows the geographic impact of Michael Houston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Houston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Houston more than expected).

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