Mary Wolfinbarger
About
Mary Wolfinbarger is a scholar working on Marketing, Information Systems and Management and Sociology and Political Science.
According to data from OpenAlex, Mary Wolfinbarger has authored 19 papers receiving a total of 3.7k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Information Systems and Management and 6 papers in Sociology and Political Science. Recurrent topics in Mary Wolfinbarger’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Technology Adoption and User Behaviour (5 papers) and Digital Marketing and Social Media (5 papers). Mary Wolfinbarger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Technology Adoption and User Behaviour (5 papers) and Digital Marketing and Social Media (5 papers). Mary Wolfinbarger collaborates with scholars based in United States and Malaysia. Mary Wolfinbarger's co-authors include Mary C. Gilly, Richard L. Celsi, Laura J. Yale, Terrence H. Witkowski and Sungwook Min and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
In The Last Decade
Fields of papers citing papers by Mary Wolfinbarger
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Mary Wolfinbarger. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Mary Wolfinbarger may publish in the future.
Countries citing papers authored by Mary Wolfinbarger
Since SpecializationCitations
This map shows the geographic impact of Mary Wolfinbarger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Wolfinbarger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Wolfinbarger more than expected).
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