Martin Eisend

121 papers and 4.4k indexed citations i.

About

Martin Eisend has authored 121 papers that have received a total of 4.4k indexed citations. This includes 76 papers in Marketing, 46 papers in Sociology and Political Science and 21 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (67 papers), Digital Marketing and Social Media (33 papers) and Media, Gender, and Advertising (21 papers). Martin Eisend is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (67 papers), Digital Marketing and Social Media (33 papers) and Media, Gender, and Advertising (21 papers) and collaborates with scholars based in Germany, United States and Denmark. Martin Eisend's co-authors include Patrick Hartmann, Farid Tarrahi, Vanessa Apaolaza, Erik Hermann and Sara Rosengren and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Research Policy.

In The Last Decade

Fields of papers published by Martin Eisend

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Martin Eisend

Since Specialization
Citations
Rankless by CCL
2025