Marjolein Moorman
About
Marjolein Moorman has authored 13 papers that have received a total of 1.3k indexed citations.
This includes 8 papers in Literature and Literary Theory, 6 papers in Sociology and Political Science and 5 papers in Marketing. The topics of these papers are Media Influence and Health (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Smoking Behavior and Cessation (2 papers). Marjolein Moorman is often cited by papers focused on Media Influence and Health (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Smoking Behavior and Cessation (2 papers) and collaborates with scholars based in The Netherlands and Austria. Marjolein Moorman's co-authors include Edith G. Smit, Peter Neijens, Mark Boukes, Hajo G. Boomgaarden and Claes H. de Vreese and has published in prestigious journals such as Addictive Behaviors, Journal of Communication and Journal of Advertising.
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