Marc Fischer

26 papers and 653 indexed citations i.

Marc Fischer has authored 26 papers that have received a total of 653 indexed citations. This includes 15 papers in Strategy and Management, 14 papers in Marketing and 9 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (13 papers), Innovation Diffusion and Forecasting (9 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Marc Fischer is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Innovation Diffusion and Forecasting (9 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Germany, United States and Australia. Marc Fischer's co-authors include Sönke Albers, Alexander Himme, Dominique M. Hanssens, Hans H. Bauer and Henrik Sattler and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.