Marc Fischer

26 papers and 637 indexed citations i.

Marc Fischer has authored 26 papers that have received a total of 637 indexed citations. This includes 15 papers in Strategy and Management, 14 papers in Marketing and 9 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (13 papers), Innovation Diffusion and Forecasting (9 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Marc Fischer is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Innovation Diffusion and Forecasting (9 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Germany, Australia and United States. Marc Fischer's co-authors include Sönke Albers, Hans H. Bauer, Andreas Herrmann, Martin Spann and Peter S. H. Leeflang and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.