Manfred Schwaiger

38 papers and 1.1k indexed citations i.

Manfred Schwaiger has authored 38 papers that have received a total of 1.1k indexed citations. This includes 24 papers in Strategy and Management, 18 papers in Marketing and 10 papers in Accounting. The topics of these papers are Corporate Identity and Reputation (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Auditing, Earnings Management, Governance (9 papers). Manfred Schwaiger is often cited by papers focused on Corporate Identity and Reputation (17 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Auditing, Earnings Management, Governance (9 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Manfred Schwaiger's co-authors include Hugh M. Cannon, Marko Sarstedt, Sascha Raithel, Charles R. Taylor and James N. Cannon and has published in prestigious journals such as Strategic Management Journal, Journal of Business Research and Journal of the Academy of Marketing Science.