M. Berk Ataman

11 papers and 427 indexed citations i.

M. Berk Ataman has authored 11 papers that have received a total of 427 indexed citations. This includes 8 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers). M. Berk Ataman is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Türkiye, The Netherlands and United States. M. Berk Ataman's co-authors include Ayşe Akyol, Carl F. Mela, Harald J. van Heerde, Koen Pauwels and Burç Ülengin and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Marketing Science.