Li Cheng

About

Li Cheng is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Li Cheng has authored 18 papers receiving a total of 306 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Li Cheng’s work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (3 papers). Li Cheng is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (3 papers). Li Cheng collaborates with scholars based in Taiwan, China and United States. Li Cheng's co-authors include Hsien-Long Huang, Wei-Hua Chieng, Pi‐Chuan Sun, Lei‐Yu Wu and Dong Liu and has published in prestigious journals such as Psychology and Marketing, Technology in Society and Journal of Consumer Behaviour.

In The Last Decade

Co-authorship network of co-authors of Li Cheng i

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Fields of papers citing papers by Li Cheng

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Li Cheng. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Li Cheng may publish in the future.

Countries citing papers authored by Li Cheng

Since Specialization

Citations

This map shows the geographic impact of Li Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Li Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Li Cheng more than expected).

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