Leonard Lee

About

Leonard Lee is a scholar working on Marketing, General Decision Sciences and Social Psychology. According to data from OpenAlex, Leonard Lee has authored 41 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 11 papers in General Decision Sciences and 9 papers in Social Psychology. Recurrent topics in Leonard Lee’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (11 papers) and Behavioral Health and Interventions (9 papers). Leonard Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (11 papers) and Behavioral Health and Interventions (9 papers). Leonard Lee collaborates with scholars based in United States, Singapore and Canada. Leonard Lee's co-authors include Dan Ariely, Claire I. Tsai, Michel Tuan Pham, On Amir and George Loewenstein and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Scientific Reports.

In The Last Decade

Fields of papers citing papers by Leonard Lee

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Leonard Lee. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Leonard Lee may publish in the future.

Countries citing papers authored by Leonard Lee

Since Specialization

Citations

This map shows the geographic impact of Leonard Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leonard Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leonard Lee more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by M. Linda Sutherland Breakdown of academic impact, for papers by Andrew Speakman Breakdown of academic impact, for papers by Michael P. Nobis Breakdown of academic impact, for papers by Shili Tian Breakdown of academic impact, for papers by Marie‐Pierre Hellio Le Graverand Breakdown of academic impact, for papers by Keao Hu Breakdown of academic impact, for papers by Jack E. Burkhalter Breakdown of academic impact, for papers by Chuanliang Xu