Lee Heng Wei

12 papers and 225 indexed citations i.

About

Lee Heng Wei is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Lee Heng Wei has authored 12 papers receiving a total of 225 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Sociology and Political Science, 3 papers in Strategy and Management and 3 papers in Marketing. Recurrent topics in Lee Heng Wei’s work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Innovation and Knowledge Management (3 papers). Lee Heng Wei is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Innovation and Knowledge Management (3 papers). Lee Heng Wei collaborates with scholars based in Malaysia and Spain. Lee Heng Wei's co-authors include T. Ramayah, Nasriah Zakaria, Simona Popa, Mohd Azam Osman, Noor Hazlina Ahmad, Kian Lam Tan, Abdullah Zawawi Talib and Norazah Mohd Suki and has published in prestigious journals such as Management Decision, International Marketing Review and Journal of Medical Systems.

In The Last Decade

Co-authorship network of co-authors of Lee Heng Wei i

Fields of papers citing papers by Lee Heng Wei

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lee Heng Wei. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lee Heng Wei. The network helps show where Lee Heng Wei may publish in the future.

Countries citing papers authored by Lee Heng Wei

Since Specialization
Citations

This map shows the geographic impact of Lee Heng Wei's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lee Heng Wei with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lee Heng Wei more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025