Lee Heng Wei

10 papers and 199 indexed citations i.

Lee Heng Wei has authored 10 papers that have received a total of 199 indexed citations. This includes 2 papers in Sociology and Political Science, 2 papers in Strategy and Management and 2 papers in Information Systems. The topics of these papers are ICT in Developing Communities (2 papers), Digital Marketing and Social Media (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers). Lee Heng Wei is often cited by papers focused on ICT in Developing Communities (2 papers), Digital Marketing and Social Media (2 papers) and Consumer Behavior in Brand Consumption and Identification (2 papers) and collaborates with scholars based in Malaysia and Spain. Lee Heng Wei's co-authors include T. Ramayah, Noor Hazlina Ahmad, Simona Popa, Mohd Azam Osman and Norazah Mohd Suki and has published in prestigious journals such as Management Decision, International Marketing Review and Journal of Medical Systems.