Larry D. Compeau

16 papers and 713 indexed citations i.

Larry D. Compeau has authored 16 papers that have received a total of 713 indexed citations. This includes 12 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Social Psychology. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Platforms and Economics (3 papers). Larry D. Compeau is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Platforms and Economics (3 papers) and collaborates with scholars based in United States. Larry D. Compeau's co-authors include Dhruv Grewal, Anne L. Roggeveen, Michael Lévy, Kent B. Monroe and Carolyn Y. Nicholson and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science