Kineta Hung

30 papers and 1.9k indexed citations i.

About

Kineta Hung is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Kineta Hung has authored 30 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Gender Studies. Recurrent topics in Kineta Hung’s work include Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (7 papers). Kineta Hung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (7 papers). Kineta Hung collaborates with scholars based in Hong Kong, Canada and China. Kineta Hung's co-authors include David K. Tse, Flora F. Gu, Stella Yiyan Li, Kimmy Wa Chan, Chi Kin Yim, Caleb H. Tse, Russell W. Belk, Maggie Chuoyan Dong, Ke Zhang and Shirley Y. Y. Cheng and has published in prestigious journals such as Journal of Marketing, Journal of International Business Studies and Journal of Retailing.

In The Last Decade

Co-authorship network of co-authors of Kineta Hung i

Fields of papers citing papers by Kineta Hung

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kineta Hung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kineta Hung. The network helps show where Kineta Hung may publish in the future.

Countries citing papers authored by Kineta Hung

Since Specialization
Citations

This map shows the geographic impact of Kineta Hung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kineta Hung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kineta Hung more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025