Kim Willems

42 papers and 1.1k indexed citations i.

Kim Willems has authored 42 papers that have received a total of 1.1k indexed citations. This includes 32 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (27 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Customer Service Quality and Loyalty (11 papers). Kim Willems is often cited by papers focused on Consumer Retail Behavior Studies (27 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Belgium, United States and France. Kim Willems's co-authors include Malaika Brengman, Helena Van Kerrebroeck, Gilbert Swinnen, Bram Vanderborght and Yannick Joye and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Frontiers in Psychology.