Kian Yeik Koay

69 papers and 1.5k indexed citations i.

About

Kian Yeik Koay is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Kian Yeik Koay has authored 69 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Sociology and Political Science, 31 papers in Marketing and 18 papers in Information Systems and Management. Recurrent topics in Kian Yeik Koay’s work include Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Technology Adoption and User Behaviour (18 papers). Kian Yeik Koay is often cited by papers focused on Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Technology Adoption and User Behaviour (18 papers). Kian Yeik Koay collaborates with scholars based in Malaysia, China and Australia. Kian Yeik Koay's co-authors include Patrick Chin-Hooi Soh, Chee Wei Cheah, Man Lai Cheung, Wilson K.S. Leung, Eugene Cheng‐Xi Aw, Derek Lai Teik Ong, Wai Ching Poon, Wei Ying Chong, Weng Marc Lim and Peng Hwa Ang and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Information & Management.

In The Last Decade

Co-authorship network of co-authors of Kian Yeik Koay i

Fields of papers citing papers by Kian Yeik Koay

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kian Yeik Koay. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kian Yeik Koay. The network helps show where Kian Yeik Koay may publish in the future.

Countries citing papers authored by Kian Yeik Koay

Since Specialization
Citations

This map shows the geographic impact of Kian Yeik Koay's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kian Yeik Koay with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kian Yeik Koay more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025