Kent B. Monroe
About
Kent B. Monroe is a scholar working on Marketing, General Decision Sciences and Management Science and Operations Research.
According to data from OpenAlex, Kent B. Monroe has authored 104 papers receiving a total of 15.5k indexed citations (citations by other indexed papers that have themselves been cited), including 77 papers in Marketing, 16 papers in General Decision Sciences and 14 papers in Management Science and Operations Research. Recurrent topics in Kent B. Monroe’s work include Consumer Behavior in Brand Consumption and Identification (48 papers), Consumer Market Behavior and Pricing (48 papers) and Consumer Retail Behavior Studies (21 papers). Kent B. Monroe is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (48 papers), Consumer Market Behavior and Pricing (48 papers) and Consumer Retail Behavior Studies (21 papers). Kent B. Monroe collaborates with scholars based in United States, Finland and Canada. Kent B. Monroe's co-authors include Monika Kukar‐Kinney, Rajneesh Suri, Lan Xia, Dhruv Grewal and Albert J. Della Bitta and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
In The Last Decade
Fields of papers citing papers by Kent B. Monroe
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Kent B. Monroe. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Kent B. Monroe may publish in the future.
Countries citing papers authored by Kent B. Monroe
Since SpecializationCitations
This map shows the geographic impact of Kent B. Monroe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent B. Monroe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent B. Monroe more than expected).
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