Kenneth C. C. Yang
About
Kenneth C. C. Yang has authored 32 papers that have received a total of 972 indexed citations.
This includes 17 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Kenneth C. C. Yang is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, Taiwan and China. Kenneth C. C. Yang's co-authors include E. H. Uhlenhuth, Mitchell B. Balter, Thomas A. Ban, T. A. Ban and Randolph Kluver and has published in prestigious journals such as Journal of Affective Disorders, Depression and Anxiety and Journal of Clinical Psychopharmacology.
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