Kelly B. Herd

About

Kelly B. Herd is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Kelly B. Herd has authored 12 papers receiving a total of 330 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Social Psychology and 4 papers in Sociology and Political Science. Recurrent topics in Kelly B. Herd’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (4 papers) and Creativity in Education and Neuroscience (3 papers). Kelly B. Herd is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (4 papers) and Creativity in Education and Neuroscience (3 papers). Kelly B. Herd collaborates with scholars based in United States, Türkiye and Australia. Kelly B. Herd's co-authors include C. Moreau, Aradhna Krishna, Ravi Mehta, Leff Bonney and Nilüfer Z. Aydınoğlu and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and European Journal of Marketing.

In The Last Decade

Fields of papers citing papers by Kelly B. Herd

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Kelly B. Herd. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Kelly B. Herd may publish in the future.

Countries citing papers authored by Kelly B. Herd

Since Specialization

Citations

This map shows the geographic impact of Kelly B. Herd's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kelly B. Herd with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kelly B. Herd more than expected).

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