Keith MacMillan
About
Keith MacMillan has authored 17 papers that have received a total of 495 indexed citations.
This includes 7 papers in Strategy and Management, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (2 papers). Keith MacMillan is often cited by papers focused on Innovation and Knowledge Management (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United Kingdom, United States and Germany. Keith MacMillan's co-authors include Kevin Money, Steve Downing, David Farmer, Claudia M. Hillenbrand and Yvonne Guerrier and has published in prestigious journals such as The Economic Journal, Journal of Business Research and Journal of Industrial Economics.
In The Last Decade
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