Keith K. Cox
About
Keith K. Cox has authored 19 papers that have received a total of 524 indexed citations.
This includes 9 papers in Marketing, 3 papers in Management of Technology and Innovation and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Consumer Retail Behavior Studies (3 papers) and Marketing and Advertising Strategies (3 papers). Keith K. Cox is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Consumer Retail Behavior Studies (3 papers) and Marketing and Advertising Strategies (3 papers) and collaborates with scholars based in United States and Latvia. Keith K. Cox's co-authors include Ben M. Enis, John R. Burton, George M. Zinkhan, Norman Kangun and John Burton and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Long Range Planning.
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