Kay M. Palan

About

Kay M. Palan is a scholar working on Marketing, Gender Studies and Sociology and Political Science. According to data from OpenAlex, Kay M. Palan has authored 22 papers receiving a total of 719 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 9 papers in Gender Studies and 7 papers in Sociology and Political Science. Recurrent topics in Kay M. Palan’s work include Consumer Behavior in Brand Consumption and Identification (13 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (6 papers). Kay M. Palan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (6 papers). Kay M. Palan collaborates with scholars based in United States, Australia and France. Kay M. Palan's co-authors include Charles S. Areni, Pamela Kiecker, Aysen Bakir, Virginia Blackburn and Élodie Gentina and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Fields of papers citing papers by Kay M. Palan

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Kay M. Palan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Kay M. Palan may publish in the future.

Countries citing papers authored by Kay M. Palan

Since Specialization

Citations

This map shows the geographic impact of Kay M. Palan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kay M. Palan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kay M. Palan more than expected).

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