Julie Yu

10 papers and 810 indexed citations i.

Julie Yu has authored 10 papers that have received a total of 810 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Survey Methodology and Nonresponse (3 papers). Julie Yu is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Survey Methodology and Nonresponse (3 papers) and collaborates with scholars based in United States, Hong Kong and New Zealand. Julie Yu's co-authors include Gerald Albaum, Felicitas Evangelista, Brian Murphy, Joel Herché and Helen Cooper and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of International Marketing.