José Afonso Mazzon
About
José Afonso Mazzon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, José Afonso Mazzon has authored 64 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 19 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in José Afonso Mazzon’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (16 papers) and Digital Marketing and Social Media (9 papers). José Afonso Mazzon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (16 papers) and Digital Marketing and Social Media (9 papers). José Afonso Mazzon collaborates with scholars based in Brazil, United States and Peru. José Afonso Mazzon's co-authors include Wagner A. Kamakura, José Mauro da Costa Hernandez, Fernando de Rosa, Vikas Mittal, Michel Wedel, Giuliana Isabella, Simone R. Barakat, Jo�ão Maurício Gama Boaventura, Deonir De Toni and Stefânia Ordovás de Almeida and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Marketing Science.
In The Last Decade
Co-authorship network of co-authors of José Afonso Mazzon i
Fields of papers citing papers by José Afonso Mazzon
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by José Afonso Mazzon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where José Afonso Mazzon may publish in the future.
Countries citing papers authored by José Afonso Mazzon
Since SpecializationCitations
This map shows the geographic impact of José Afonso Mazzon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by José Afonso Mazzon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites José Afonso Mazzon more than expected).
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