Jon R. Austin

4 papers and 381 indexed citations i.

Jon R. Austin has authored 4 papers that have received a total of 381 indexed citations. This includes 3 papers in Marketing, 2 papers in Management of Technology and Innovation and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Marketing Education (2 papers) and Ethics in Business and Education (1 paper). Jon R. Austin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Management and Marketing Education (2 papers) and Ethics in Business and Education (1 paper) and collaborates with scholars based in United States. Jon R. Austin's co-authors include Judy A. Siguaw, Anna S. Mattila and Colin Smith and has published in prestigious journals such as Journal of Strategic Marketing.