Jiyun Kang

45 papers and 1.5k indexed citations i.

Jiyun Kang has authored 45 papers that have received a total of 1.5k indexed citations. This includes 31 papers in Marketing, 10 papers in Sociology and Political Science and 8 papers in Management, Monitoring, Policy and Law. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Environmental Sustainability in Business (19 papers) and Consumer Retail Behavior Studies (9 papers). Jiyun Kang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Environmental Sustainability in Business (19 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in United States and South Korea. Jiyun Kang's co-authors include Gwendolyn Hustvedt, Mira Ahn, Haesun Park‐Poaps, Hyun Joo Kwon and Sang‐Hoon Kim and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Ethics and Molecular & Cellular Proteomics.