Jaehun Joo

44 papers and 551 indexed citations i.

Jaehun Joo has authored 44 papers that have received a total of 551 indexed citations. This includes 12 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 9 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers). Jaehun Joo is often cited by papers focused on Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in South Korea and United States. Jaehun Joo's co-authors include Jaegeol Yim, Seunghwan Jeong, Chansik Park, Namhyun Kim and Anat Hovav and has published in prestigious journals such as Computers in Human Behavior, Expert Systems with Applications and Sustainability.