J. Sonia Huang

28 papers and 873 indexed citations i.

J. Sonia Huang has authored 28 papers that have received a total of 873 indexed citations. This includes 15 papers in Sociology and Political Science, 13 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). J. Sonia Huang is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Taiwan, United States and Yemen. J. Sonia Huang's co-authors include Yi‐Fen Chen, Bruce C.Y. Lee, Hsiang Iris Chyi, George Sylvie and Sameer Kumar and has published in prestigious journals such as Optics Express, Tourism Management and International Journal of Hospitality Management.