Bruce C.Y. Lee

About

Bruce C.Y. Lee is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Bruce C.Y. Lee has authored 20 papers receiving a total of 584 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Management Science and Operations Research. Recurrent topics in Bruce C.Y. Lee’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Environmental Sustainability in Business (5 papers). Bruce C.Y. Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Environmental Sustainability in Business (5 papers). Bruce C.Y. Lee collaborates with scholars based in Taiwan and China. Bruce C.Y. Lee's co-authors include Ming‐Miin Yu, J. Sonia Huang, Chang‐Tang Chiang, Ching‐Chin Chen, Yao Chen, Ya-Yun Cheng and Tian‐Shyug Lee and has published in prestigious journals such as Tourism Management, Business Strategy and the Environment and International Journal of Operations & Production Management.

In The Last Decade

Co-authorship network of co-authors of Bruce C.Y. Lee i

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Fields of papers citing papers by Bruce C.Y. Lee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce C.Y. Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce C.Y. Lee. The network helps show where Bruce C.Y. Lee may publish in the future.

Countries citing papers authored by Bruce C.Y. Lee

Since Specialization

Citations

This map shows the geographic impact of Bruce C.Y. Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce C.Y. Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce C.Y. Lee more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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