J. David Lichtenthal
About
J. David Lichtenthal has authored 38 papers that have received a total of 560 indexed citations.
This includes 19 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 13 papers in Management of Technology and Innovation. The topics of these papers are Management and Marketing Education (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers). J. David Lichtenthal is often cited by papers focused on Management and Marketing Education (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, India and Israel. J. David Lichtenthal's co-authors include David T. Wilson, Thomas Tellefsen, Venkatapparao Mummalaneni, Mary M. Long and Nektarios Tzempelikos and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Psychology and Marketing.
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