Iris W. Hung

18 papers and 465 indexed citations i.

Iris W. Hung has authored 18 papers that have received a total of 465 indexed citations. This includes 9 papers in Social Psychology, 7 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (5 papers). Iris W. Hung is often cited by papers focused on Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (5 papers) and collaborates with scholars based in Singapore, Hong Kong and China. Iris W. Hung's co-authors include Robert S. Wyer, Yuwei Jiang, Aparna A. Labroo, Anirban Mukhopadhyay and Gerald J. Gorn and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.