Hye Jin Yoon

50 papers and 701 indexed citations i.

Hye Jin Yoon has authored 50 papers that have received a total of 701 indexed citations. This includes 30 papers in Marketing, 22 papers in Sociology and Political Science and 19 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (19 papers) and Digital Marketing and Social Media (15 papers). Hye Jin Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Media Influence and Health (19 papers) and Digital Marketing and Social Media (15 papers) and collaborates with scholars based in United States, South Korea and Croatia. Hye Jin Yoon's co-authors include Yoon-Joo Lee, Carrie La Ferle, Yan Huang, Steven M. Edwards and Jeong Yeob Han and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Advertising.