Hui-Yi Lo

11 papers and 273 indexed citations i.

About

Hui-Yi Lo is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Hui-Yi Lo has authored 11 papers receiving a total of 273 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Information Systems and Management. Recurrent topics in Hui-Yi Lo’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (4 papers). Hui-Yi Lo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (4 papers). Hui-Yi Lo collaborates with scholars based in Taiwan, China and United Kingdom. Hui-Yi Lo's co-authors include Nigel Harvey, Fang-Mei Tseng, Hung‐Ming Lin, Bo Pang, Mary E. Thomson and Hsiu‐Yuan Tsao and has published in prestigious journals such as Sustainability, Journal of Advertising and Applied Sciences.

In The Last Decade

Co-authorship network of co-authors of Hui-Yi Lo i

Fields of papers citing papers by Hui-Yi Lo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hui-Yi Lo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hui-Yi Lo. The network helps show where Hui-Yi Lo may publish in the future.

Countries citing papers authored by Hui-Yi Lo

Since Specialization
Citations

This map shows the geographic impact of Hui-Yi Lo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hui-Yi Lo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hui-Yi Lo more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025