HsiuJu Rebecca Yen

28 papers and 1.8k indexed citations i.

HsiuJu Rebecca Yen has authored 28 papers that have received a total of 1.8k indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 11 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (8 papers). HsiuJu Rebecca Yen is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Taiwan, United States and Hong Kong. HsiuJu Rebecca Yen's co-authors include Eldon Y. Li, Chwen Sheu, Hung-Chang Chiu, Paul Jen‐Hwa Hu and Chien Hsiang Liao and has published in prestigious journals such as Research Policy, Journal of the Academy of Marketing Science and International Journal of Production Economics.