Hsiu‐Hua Chang

22 papers and 650 indexed citations i.

Hsiu‐Hua Chang has authored 22 papers that have received a total of 650 indexed citations. This includes 14 papers in Marketing, 10 papers in Information Systems and Management and 5 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (8 papers) and Ethics in Business and Education (6 papers). Hsiu‐Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (8 papers) and Ethics in Business and Education (6 papers) and collaborates with scholars based in Taiwan, China and Macao. Hsiu‐Hua Chang's co-authors include Long‐Chuan Lu, Chun‐Chen Huang, Jung‐Lung Hsu, Scott J. Vitell and Alan L. Chang and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Expert Systems with Applications.