Howook Chang

12 papers and 328 indexed citations i.

About

Howook Chang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Howook Chang has authored 12 papers receiving a total of 328 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Howook Chang’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Environmental Education and Sustainability (3 papers). Howook Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Environmental Education and Sustainability (3 papers). Howook Chang collaborates with scholars based in United States, South Korea and Canada. Howook Chang's co-authors include Meehee Cho, Woo Gon Kim, Kavitha Haldorai, Jun Li, Chang Huh, Mark A. Bonn, Myong Jae Lee, Bendegül Okumuş, Hwansuk Chris Choi and Hye-Yoon Choi and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Hospitality and Tourism Management.

In The Last Decade

Co-authorship network of co-authors of Howook Chang i

Fields of papers citing papers by Howook Chang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Howook Chang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Howook Chang may publish in the future.

Countries citing papers authored by Howook Chang

Since Specialization
Citations

This map shows the geographic impact of Howook Chang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Howook Chang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Howook Chang more than expected).

Rankless by CCL
2025