Hongyan Yu

About

Hongyan Yu is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Hongyan Yu has authored 25 papers receiving a total of 874 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Strategy and Management. Recurrent topics in Hongyan Yu’s work include Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Organic Food and Agriculture (4 papers). Hongyan Yu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Organic Food and Agriculture (4 papers). Hongyan Yu collaborates with scholars based in China, United States and Australia. Hongyan Yu's co-authors include Wenhao Song, Ann Veeck, Alvin C. Burns, Gregory Veeck, Yu Fang, James W. Gentry, Xifang Ma, Xinxin Chen, Hong Liang and Danyi Qi and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and The International Journal of Human Resource Management.

In The Last Decade

Co-authorship network of co-authors of Hongyan Yu i

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Fields of papers citing papers by Hongyan Yu

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hongyan Yu. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hongyan Yu may publish in the future.

Countries citing papers authored by Hongyan Yu

Since Specialization

Citations

This map shows the geographic impact of Hongyan Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hongyan Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hongyan Yu more than expected).

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