Hongjoo Woo

About

Hongjoo Woo is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Hongjoo Woo has authored 29 papers receiving a total of 434 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 11 papers in Sociology and Political Science and 8 papers in Strategy and Management. Recurrent topics in Hongjoo Woo’s work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (8 papers) and Environmental Sustainability in Business (7 papers). Hongjoo Woo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (8 papers) and Environmental Sustainability in Business (7 papers). Hongjoo Woo collaborates with scholars based in United States and South Korea. Hongjoo Woo's co-authors include Byoungho Jin, Naeun Kim, Seeun Kim, Michelle Childs, Sanghee Kim, Nancy Hodges, Amrut Sadachar, Wi‐Suk Kwon, Jennifer Yurchisin and Hyo Jung Chang and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Corporate Social Responsibility and Environmental Management.

In The Last Decade

Co-authorship network of co-authors of Hongjoo Woo i

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Fields of papers citing papers by Hongjoo Woo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hongjoo Woo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hongjoo Woo may publish in the future.

Countries citing papers authored by Hongjoo Woo

Since Specialization

Citations

This map shows the geographic impact of Hongjoo Woo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hongjoo Woo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hongjoo Woo more than expected).

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