Herbert E. Krugman

28 papers and 1.7k indexed citations i.

Herbert E. Krugman has authored 28 papers that have received a total of 1.7k indexed citations. This includes 5 papers in Marketing, 3 papers in Social Psychology and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Color perception and design (2 papers) and Space exploration and regulation (1 paper). Herbert E. Krugman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Color perception and design (2 papers) and Space exploration and regulation (1 paper) and collaborates with scholars based in United States and Israel. Herbert E. Krugman's co-authors include Eugene L. Hartley, Stanley C. Hollander, Raymond A. Bauer and Stephen A. Greyser and has published in prestigious journals such as Journal of Marketing, American Psychologist and Journal of Marketing Research.