Hanoku Bathula

About

Hanoku Bathula is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Hanoku Bathula has authored 10 papers receiving a total of 290 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Hanoku Bathula’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). Hanoku Bathula is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). Hanoku Bathula collaborates with scholars based in New Zealand, United States and Saudi Arabia. Hanoku Bathula's co-authors include Sanjaya Singh Gaur, Deeksha Singh, Alfredo Jiménez, Riikka M. Sarala, Vas Taras, Fang Zhao, Paweł Bryła, Fabian Jintae Froese, Charles Wankel and Daniel Rottig and has published in prestigious journals such as Management Decision, Journal of International Marketing and Academy of Management Learning and Education.

In The Last Decade

Co-authorship network of co-authors of Hanoku Bathula i

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Fields of papers citing papers by Hanoku Bathula

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hanoku Bathula. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hanoku Bathula. The network helps show where Hanoku Bathula may publish in the future.

Countries citing papers authored by Hanoku Bathula

Since Specialization

Citations

This map shows the geographic impact of Hanoku Bathula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hanoku Bathula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hanoku Bathula more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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