Haidong Zhao

11 papers and 248 indexed citations i.

Haidong Zhao has authored 11 papers that have received a total of 248 indexed citations. This includes 5 papers in Sociology and Political Science, 4 papers in Accounting and 3 papers in Marketing. The topics of these papers are Financial Literacy, Pension, Retirement Analysis (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Haidong Zhao is often cited by papers focused on Financial Literacy, Pension, Retirement Analysis (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in China and United States. Haidong Zhao's co-authors include Lini Zhang, Brenda J. Cude, Sophia T. Anong and Jianying Li and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and International Journal of Bank Marketing.